65% faster pages for US luggage titan TravelPro

TravelPro builds luggage people take on the road — carry-ons, spinners, bags that have to work the moment someone lands on the page.

The product was never the problem. Load time was. Largest Contentful Paint — the moment the page actually looks ready — was dragging. Shoppers hitting a PDP or collection from an ad were waiting on the hero to show up.

The problem

LCP is the first thing a customer judges. If the main image and headline are late, the page feels broken even when it isn’t.

On TravelPro, that paint was too slow. Paid traffic was paying for clicks that arrived at a blank wait. Every extra second before the product showed was a chance to bounce.

What we changed

We didn’t redesign the store. We didn’t strip the catalogue or rebuild the brand.

We made the largest content show up first:

• Prioritised hero images and the paint that actually fills the screen
• Cut work that was competing with LCP
• Left the theme, apps, and visuals alone

Same luggage. Same layout. The page just appeared when people expected it to.

The result

LCP came down 65%.

Zero new ad spend. Nothing else changed.

Identical site. Just much faster at the first paint.

This is the pattern we see over and over: the revenue is already on the site. Speed is what stops it leaking at the weakest link.