Start with a free speed audit - and see how much revenue you're losing to the 'speed tax'.
We map exactly what's slowing your store down and how to fix it.
Last 6 months, average client result
79.94% faster pages · 19.8% CVR lift
FC Barcelona's is a legendary club in world football. They already had the demand, but their site was taking too long to load on slower devices.
We optimised their PDPs to load faster and their CVR shot up within a few days.
Zero new ad spend. Nothing else changed. Now, much faster to load.
The page would load buttons that were not clickable and was very slow to show their main images.
We not only improved page load, but improved how quickly buttons / links were interactive.
Across every project in last 6 months, our average result is 79.94% faster pages and a 19.8% conversion lift.
Perspective, answers, and results from brands that trusted us to lift their CVR.
Escentual
Alan, Digital Director
+6% CVR · $1.8M / year
“For people on the fence: Just get the guarantee in place and just go ahead with it. There's no downside. There will be performance to be gained.”
Alan, Digital Director
Escentual
TravelPro
Mark, VP of ecommerce
65% faster LCP · consistently passing CWV
“This is one of the longest periods of time where I'm not just worrying about speed. It's something that has been solved — which is ultimately what any company wants. They don't want to get into how it was solved. They just want it off the table. And that's definitely happened.”
Mark, VP of ecommerce
TravelPro
David Protein
Jack, Senior Director of E-commerce
+10% AOV · ~$960k / year
“My biggest apprehension: a good developer can get a good result, and get you 60-80% of the way there. Is that you?... we had very specific, sticky, performance issues, and you handled it perfectly... you over-deliver and underpromise.”
Jack, Senior Director of E-commerce
David Protein
dryrobe
dryrobe team
+14.9% CVR · ~$1.01M / year
“I didn't think you'd actually get our page loads to < 2.5s (from 13s)”
dryrobe team
dryrobe
Adding +$1ms for brands by reducing their speed tax
Ranked by published annual revenue added from speed
#1
$000,000
revenue unpublished
+22% CVR
#2
$0
extra / year
+6% CVR
#3
$0
extra / year
+14.9% CVR
#4
$0
extra / year
+10% AOV
#5
$0
extra / year
+8.89% CVR
RFP is something we built over 2 years of dedicated focus. No other agencies or devs use this.
Reduce image size, file size, and get rid of unnecessary things
Organise all assets into our 5 tier priority system (CATEE)
Now we're organised, time to put jetfuel on the site. Fancy dev stuff here
Final stage. Clean up the code and tighten all nuts + bolts
The status-quo
Apps can help optimising assets, but they don't fix the load order. Partial solution at best
Why we're different
The site gets faster because we prioritise the revenue-critical moments in the journey. No deleting apps or pages
I'm Izaac, founder of Baseline
15 years as a developer, then 2 years experimenting on nothing but site speed before taking a single client. I offered to help some friends with their Shopify speed and fell in love with the problem.
Snoop on me30%
faster in 20 days
The offer
Lift your revenue and CVR in 20 days, with pages that load 30% faster. No visual changes. Final result sits QA'd on a draft theme - ready for you to publish.
Which pages it covers
Direct traffic and main source of referals. If this is slow, traffic bounces before they see the brand.
Product image and add-to-cart. The page that has to work when someone is ready to buy.
Grids, filters, and browse. The path between landing and the product page.
The Guarantee
If it's not 30% faster, we work for FREE until it is.
Research
Week 1–2
Development
Week 2–3
QA + handover
Week 4
Aftercare
Week 5–8
Complimentary aftercare period, where we stick around AFTER deployment to make sure everything goes smoothly.
We model a conservative revenue lift of 1% for every 0.1s of LCP - 3× lower than Shopify research shows.
| Annual revenue | Relative CVR lift | New net annual revenue |
|---|---|---|
| $1M / yr | +7.5% | +$75,000 |
| $10M / yr | +7.5% | +$750,000 |
| $20M / yr | +7.5% | +$1,500,000 |
| $50M / yr | +7.5% | +$3,750,000 |
We look through your website, list every red flag, then build a priority list of actions as a site speed audit. If we think we can noticeably impact your business, we'll set up a call. Either way, you'll see exactly where revenue is leaking.
You have questions. Let's talk.
