Baseline Commerce

Shopify theme optimisation

Lift CVR with a faster Shopify theme in 48 hours.

Without changing assets, apps, or anything visually - make the theme load faster and reduce bounce + lift CVR.

Full site optimisation

20 days

Theme optimisation

2 days

Only 10 slots left (1 per week until BFCM)

dermalogica logo
david logo
prettylittlething logo
fcbarcelona logo
dryrobe logo
healf logo
travelpro logo
picante logo
sablelabs logo

Last 6 months, average client result

79.94% faster pages · 19.8% CVR lift

Household names we've optimised pages for

Revenue Leaderboard 2026

Ranked by published annual revenue added from speed

  1. #1
    FC Barcelona logo

    NDA

    unpublished

  2. #2
    Escentual logo

    $1,800,000

    extra / year

  3. #3
    dryrobe logo

    $1,012,000

    extra / year

  4. #4
    David Protein logo

    $960,000

    extra / year

  5. #5
    Dermalogica logo

    $543,000

    extra / year

Only for BFCM 26

Faster PDPs at -90% of the time

Leading up to BFCM 26, we're doing a limited offer to help brands get ready. Our typical project takes 20 days and has a 4 step process — we're offering step #1 in 2 days.

Full site optimisation

  • 20 days

  • 30–70% faster pages

vs

Theme optimisation

  • 2 days

    −90% time

  • 10–20% faster pages

Revenue-First Performance (RFP)

Our propritery framework for site speed

RFP is our 4-step framework (TRBO). Step #1 is to optimise assets.

The 4 steps (TRBO)

This offer

TRIM

Trim the fat

Reduce image size, file size, and get rid of unnecessary things

Step 1

$1,200

REORGANISE

Reorganise files

Organise all assets into our 5 tier priority system (CATEE)

BOOST

Boost the page

Now we're organised, time to put jetfuel on the site. Fancy dev stuff here

OPTIMISE

Optimise code

Final stage. Clean up the code and tighten all nuts + bolts

Steps 2–4

+$10k

How we trim themes

  • Drop in quality
  • Visible change
  • Faster pages
  • Increased CVR
Before
8s LCP
After
2s LCP
  • Psychovisual compression

    Cutting edge compression tech. Optimise using AI + psychology.

  • CDN reconfiguration

    Optimise Shopify's CDN to request files that download faster.

  • CSS / JS pruning

    Split priority CSS / JS into smaller packages that speed first load

0h48h

Why start by trimming theme files?

File size of PDPs

  • 1Images & video65%
  • 2JavaScript18%
  • 3CSS7%
  • Fonts5%
  • Other5%

By cleaning the biggest asset groups - you get outsized results for your time.

How soon do results show?

  • Shopify Analytics

    Web performance

    LCP (p75)

    3 days

    to see LCP in Shopify

  • Shopify Analytics

    Online store conversion

    Conversion rate

    5 days

    See CVR in Shopify

Hear it from our clients

How long do results last?

Mark

VP of ecommerce

TravelPro logo

What kind of results do you get?

Jack

Senior Director of E-commerce

David Protein logo

What we do to slow stores

dryrobe logo
Before
Slow PDP
After
67.19% faster
Dermalogica logo
Before
8s LCP
After
2s LCP
FC Barcelona logo
Before
Slow PDP
After
62.66% faster

Apply for a slot (10 left)

ONLY pay when you're selected.

Conditions to qualify

  • Must be on Shopify
  • > $1M yearly (or the performance lift won’t make sense)
  • Not using page builders (PageFly, Replo)

What we need from you

  • Access to Shopify
  • Access to Slack / chat
  • Permission to create a case study

Are you able to pay $1,200 for this service?

By applying, you agree we may email you about this slot. You only pay if you're selected.